.seo-shell {
  width: min(1120px, calc(100% - 32px));
  margin: 0 auto;
}

.seo-hero {
  position: relative;
  min-height: 520px;
  display: flex;
  align-items: flex-end;
  overflow: hidden;
  background: #111;
}

.seo-hero__media,
.seo-hero__media img,
.seo-hero__overlay {
  position: absolute;
  inset: 0;
}

.seo-hero__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.seo-hero__overlay {
  background: linear-gradient(90deg, rgba(0, 0, 0, .86), rgba(0, 0, 0, .52), rgba(0, 0, 0, .25));
}

.seo-hero__content {
  position: relative;
  z-index: 1;
  padding: 120px 0 72px;
  color: #fff;
}

.seo-breadcrumb {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-bottom: 22px;
  font-size: .92rem;
  color: rgba(255, 255, 255, .78);
}

.seo-breadcrumb a {
  color: #fff;
  text-decoration: none;
}

.seo-kicker {
  margin: 0 0 10px;
  color: #c79a4b;
  font-size: .78rem;
  font-weight: 800;
  letter-spacing: 0;
  text-transform: uppercase;
}

.seo-hero h1 {
  max-width: 850px;
  margin: 0;
  font-size: clamp(2.25rem, 5vw, 4.8rem);
  line-height: 1.02;
  letter-spacing: 0;
}

.seo-hero__lead {
  max-width: 760px;
  margin: 20px 0 0;
  color: rgba(255, 255, 255, .88);
  font-size: 1.08rem;
  line-height: 1.7;
}

.seo-hero__actions,
.seo-chip-list,
.seo-stats {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.seo-hero__actions {
  margin-top: 28px;
}

.seo-btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  padding: 12px 20px;
  border-radius: 8px;
  font-weight: 800;
  text-decoration: none;
  transition: transform .2s ease, box-shadow .2s ease;
}

.seo-btn:hover {
  transform: translateY(-1px);
}

.seo-btn--primary {
  background: #111;
  color: #fff;
  box-shadow: 0 14px 34px rgba(17, 17, 17, .2);
}

.seo-btn--ghost {
  border: 1px solid rgba(255, 255, 255, .45);
  color: #fff;
}

.seo-btn--light {
  background: #111;
  color: #fff;
}

.seo-stats {
  margin-top: -42px;
  position: relative;
  z-index: 2;
}

.seo-stats article {
  flex: 1 1 240px;
  padding: 22px;
  border: 1px solid #ececec;
  border-radius: 8px;
  background: #fff;
  box-shadow: 0 16px 40px rgba(15, 23, 42, .08);
}

.seo-stats span,
.seo-panel p,
.seo-list {
  color: #555;
}

.seo-stats strong {
  display: block;
  margin-top: 8px;
  color: #111;
  font-size: 1.1rem;
}

.seo-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 340px;
  gap: 28px;
  padding: 54px 0 72px;
}

.seo-main,
.seo-sidebar {
  display: grid;
  gap: 22px;
  align-content: start;
}

.seo-sidebar {
  position: sticky;
  top: 96px;
}

.seo-panel {
  border: 1px solid #ececec;
  border-radius: 8px;
  background: #fff;
  padding: 28px;
}

.seo-panel h2 {
  margin: 0 0 14px;
  color: #111;
  font-size: 1.55rem;
  line-height: 1.25;
  letter-spacing: 0;
}

.seo-panel p {
  font-size: 1rem;
  line-height: 1.75;
}

.seo-chip-list span {
  display: inline-flex;
  padding: 9px 12px;
  border-radius: 999px;
  background: #f6f2ea;
  color: #35230a;
  font-size: .92rem;
  font-weight: 700;
}

.seo-list {
  padding-left: 20px;
  line-height: 1.8;
}

.seo-faq details {
  border-top: 1px solid #ececec;
  padding: 16px 0;
}

.seo-faq summary {
  cursor: pointer;
  color: #111;
  font-weight: 800;
}

.seo-faq p {
  margin: 12px 0 0;
}

.seo-cta {
  background: #111;
  color: #fff;
}

.seo-cta h2,
.seo-cta p {
  color: #fff;
}

.seo-cta .seo-btn {
  width: 100%;
  margin-top: 10px;
}

.seo-link-list {
  display: grid;
  gap: 10px;
}

.seo-link-list a {
  padding: 11px 0;
  border-bottom: 1px solid #ececec;
  color: #111;
  font-weight: 750;
  text-decoration: none;
}

.seo-page--premium {
  min-height: 620px;
}

.seo-page--premium .seo-hero__media img {
  object-position: center center;
}

.seo-page--premium .seo-hero__overlay {
  background: linear-gradient(90deg, rgba(0, 0, 0, .72), rgba(0, 0, 0, .38), rgba(0, 0, 0, .08));
}

.seo-page--premium .seo-hero__content {
  padding-bottom: 86px;
}

.seo-page--premium h1 {
  max-width: 920px;
}

.seo-stats--premium {
  gap: 0;
  border: 1px solid #ececec;
  border-radius: 8px;
  background: #fff;
  box-shadow: 0 18px 44px rgba(15, 23, 42, .08);
  overflow: hidden;
}

.seo-stats--premium article {
  border: 0;
  border-radius: 0;
  box-shadow: none;
}

.seo-stats--premium article + article {
  border-left: 1px solid #ececec;
}

.seo-grid--premium {
  grid-template-columns: minmax(0, 1fr) 310px;
  gap: 42px;
}

.seo-grid--premium .seo-main {
  gap: 34px;
}

.seo-panel--article {
  border: 0;
  border-radius: 0;
  padding: 0;
  background: transparent;
}

.seo-panel--article h2 {
  max-width: 820px;
  margin-bottom: 18px;
  font-size: clamp(1.75rem, 3vw, 2.35rem);
}

.seo-panel--article p {
  max-width: 850px;
  color: #343434;
  font-size: 1.05rem;
  line-height: 1.86;
}

.seo-longform {
  display: grid;
  gap: 24px;
  padding-top: 12px;
  border-top: 1px solid #ececec;
}

.seo-longform__section {
  padding-top: 10px;
}

.seo-longform__section h3 {
  max-width: 820px;
  margin: 0 0 10px;
  color: #111;
  font-size: 1.28rem;
  line-height: 1.35;
}

.seo-observation-list {
  display: grid;
  gap: 0;
  max-width: 850px;
  margin-top: 18px;
  border-top: 1px solid #ececec;
}

.seo-observation-list p {
  margin: 0;
  padding: 14px 0;
  border-bottom: 1px solid #ececec;
  color: #222;
  font-weight: 700;
}

.seo-grid--premium .seo-chip-list {
  margin-top: 18px;
}

.seo-grid--premium .seo-chip-list span {
  border: 1px solid #eadfc9;
  background: #fffaf0;
}

.seo-grid--premium .seo-sidebar .seo-panel {
  border-color: #e8e8e8;
  box-shadow: none;
}

.seo-cta--premium {
  background: #111;
  border-color: #111;
}

@media (max-width: 991px) {
  .seo-grid {
    grid-template-columns: 1fr;
  }

  .seo-sidebar {
    position: static;
  }

  .seo-grid--premium {
    grid-template-columns: 1fr;
    gap: 30px;
  }

  .seo-stats--premium article + article {
    border-left: 0;
    border-top: 1px solid #ececec;
  }
}

@media (max-width: 640px) {
  .seo-shell {
    width: min(100% - 24px, 1120px);
  }

  .seo-hero {
    min-height: 560px;
  }

  .seo-hero__overlay {
    background: linear-gradient(180deg, rgba(0, 0, 0, .45), rgba(0, 0, 0, .88));
  }

  .seo-panel,
  .seo-stats article {
    padding: 20px;
  }

  .seo-panel--article {
    padding: 0;
  }

  .seo-page--premium {
    min-height: 600px;
  }

  .seo-page--premium .seo-hero__overlay {
    background: linear-gradient(180deg, rgba(0, 0, 0, .38), rgba(0, 0, 0, .88));
  }
}